Market & Returns
Rather occupied than empty.
An asking price that is too high often costs you more than it earns.
Market & Returns · June 2026
Over the past few years, rents on the Costa Blanca and around the Mar Menor have risen sharply. Asking prices that were unthinkable a few years ago are now the starting point of a listing. The result? More and more beautiful homes sit empty for months, waiting for a tenant who will pay the top price — while the owner earns nothing in the meantime.
The sum that is often forgotten
A home you advertise at €2,000 a month but that sits empty for three months before you find someone earns less than a home rented straight away for €1,600. Vacancy is not “just waiting for the right price” — it is your biggest, silent cost. Every empty month is gone for good.
| High price, long vacancy | Fair price, occupied at once | |
|---|---|---|
| Monthly rent | €2.000 | €1.600 |
| Months let | 8 (4 empty) | 12 |
| Annual income | €16.000 | €19.200 |
A realistic price, then, is rarely a “discount” — it is simply more return, with less uncertainty.
Our choice: honest, transparent and occupied
We do not believe in pushing prices up. We advise you a rent that matches the market and the property, so you find a reliable tenant and your home simply earns. No castles in the air, no hidden costs, no months of vacancy. Transparent to you, and fair to the tenant.
Good for you — and good for the neighbourhood
We believe honest letting is more than a business model. In a region where affordable housing is increasingly hard to find, a home let at a fair price means a real home for someone who lives or winters here — a local worker, a couple escaping the Spanish winter, a family looking for a place.
That is a deliberate choice: not the highest asking price, but a home that is lived in, a happy tenant and an owner with peace of mind. Good for your return, good for your reputation as a landlord, and good for the community your home is part of. Letting with an eye for the people behind it — that is how we see doing business.
How we set your price
We look at real market data, the condition and location of your property and the type of let (long-term or seasonal). You get a well-founded recommendation — not a gut feeling. The goal: a price that quickly finds a good tenant and gives you certainty year after year.
A fair price matters — but so does a watertight contract. Want a recommendation, or your situation reviewed? Get in touch.
What would a fair price earn for your home?
Request a free, no-obligation revenue check — and let us advise you honestly.
This article is for information only and does not constitute legal or tax advice. As of June 2026.